Local visibility plus founder authority that filled the calendar
How a practice paired local SEO with a founder's LinkedIn presence to be found nearby and trusted before the first call.
The problem
A practice in Jaipur was nearly invisible to people searching nearby, and the founder — the real reason clients chose them — had no presence where prospects looked them up. Good word of mouth wasn't backed by anything someone could find online before deciding to call.
The approach
We ran two tracks together. On local SEO we fixed the Google Business Profile, citations, and on-page signals so the practice surfaced for nearby searches. In parallel we ghostwrote the founder's LinkedIn — practical posts in their own voice — so anyone who checked them out found real expertise rather than a blank profile.
The result
The practice climbed into the local top three and saw direction requests rise about two-and-a-half times. Prospects now arrive having both found them nearby and read the founder's thinking, so calls start warmer and convert more easily.
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