AI Search Optimisation (GEO)

Your next client may ask ChatGPT before they ask Google

A growing share of buyers now starts with an AI answer instead of ten blue links. They ask ChatGPT for "a good B2B lead generation company in India" or ask Perplexity to compare vendors — and the AI recommends whoever it can read, understand, and quote. Most websites fail that test quietly: content locked inside scripts the AI never runs, no structured data telling it who you are, and pages written in a way that gives an AI answer nothing clean to cite.

AI search optimisation — the industry calls it GEO, generative engine optimisation — is the work of fixing exactly that. It is early days, and we will say so plainly: the search volumes flowing through AI answers are still smaller than Google's. But they are growing every quarter, the buyers using them skew serious, and the businesses that are readable now will be the ones recommended when the volume arrives.

How it works and what to expect

We start by checking how the AI engines actually see your site today — whether their crawlers can reach it, whether your pages render as real text or an empty shell, and what an AI answer would find if it tried to quote you. Then we do the fixes, not just list them: crawler access and llms.txt, structured data that identifies your business and services, and key pages restructured so each important question has a clear, self-contained answer an AI can lift and cite.

We did this work on our own site first — the llms.txt, the structured data, the question-and-answer blocks — so you can inspect the result before you pay for it. That is also the honest limit of what anyone can promise here: nobody controls what ChatGPT says, and anyone guaranteeing you a spot in AI answers is selling you the weather. What we control is whether you are readable, quotable, and clearly identified — the part the engines reward.

It builds directly on technical SEO — a site AI engines can read is first a site search engines can crawl — and it makes SEO content work twice, since well-structured articles get cited by AI answers as well as ranked by Google. It is part of the answer to low search visibility.

When this is not the right fit

If your site has fewer than a handful of pages or no content answering buyer questions, there is nothing yet for an AI to recommend — build the content foundation first. And if your buyers are local walk-ins who search Google Maps, local SEO will bring you more enquiries than AI answers will this year. We will point you to whichever matters more.